PROJECT /  Alcatel Brand Activation

Alcatel was the presenting sponsor at 10 cities of The Color Run’s Tropicolor tour. Alongside the event marketing team, I developed the concept and designed all creative assets for the brand activation site. 

Alcatel was the Official Smartphone Partner for three major MLS clubs: LA Galaxy, New York City FC, and Seattle Sounders. To introduce the Alcatel brand and devices to new consumers, I developed and designed all creative assets for the stadium activation sites. 

PROJECT / Event Design

In anticipation of presenting a 'Star Trek: Discovery' VR experience at the next CES, Alcatel themed its Annual "End-of-the-Year" Company Event after the show's famous quote. I designed all assets of the event including promotional pieces and giveaways. 

PROJECT /  Logo Brand Identity

Morenita Mia is an online shop for Men’s and Women’s authentic huaraches sourced from Sahuayo, Michoacán, Mexico. The aesthetic of the brand reflects the colorful and progressive latinx attitude with West Coast LA vibes. Morenita Mia targets young, trendy consumers who dare to rock a pair of traditional huaraches in a fashion forward way.

Photos from www.morenitamia.org

PROJECT /  Vans Holiday Buttons & Patches

Inspired by the classic holiday gingerbread house, Vans created their own version using their signature waffle-pattern as the concept for their retail window design. To complete the waffle-house theme, I designed and illustrated buttons and patches that will be given out at holiday events.

PROJECT /  Camp Mug Design

These designs were inspired by the bohemian beach culture and evoke the sense of adventure that is essential for every camp mug.

PROJECT /  2011 Rose Parade Theme Poster

The Tournament of Roses Association is a non-profit organization that is famous for holding the annual Rose Parade in Pasadena, CA every New Year's Day. The 2011 "Building Dreams, Friendships, and Memories" theme poster evokes the imagination and magic of our childhood. The illuminated B is decorated with a long vine of illustrated red roses while the background is lit with fairy dust and glitter.

Along with the poster, I created a press kit and modified the logo into a collector's pin. The poster was also featured as a float at the start of the Rose Parade on January 1, 2011.

My daughter was turning 1 and like every designer mom, I was excited to create something special for her big day. I chose a bright and colorful palette and hand painted flowers for the invitations and the dessert table backdrop. It felt youthful and vibrant, fitting for my sweet little girl. <3

PROJECT /  Branding Guidelines

 QALO is a start-up brand that manufactures athletic wedding rings made from silicone. Their rings are designed for any active individual who works hard, plays hard, and recognizes that family is everything.  

QALO was looking to establish a brand identity guideline that would express the company's voice and highlight the active lifestyle of their consumer. The guidelines provided art direction on logo identity, color palettes, and photography treatment.

When it came to my own wedding, I was so lucky to collaborate with my handsome and talented designer husband to throw the wedding of our dreams! We are both musicians so we knew right away that we wanted to perform and play music we both loved. With family and friends on stage with us, we invited the rest of the guests to dance along with their tambourine favors and it truly became the highlight of the night.

Starting with a hand-lettered stamp of our names, we designed an eye-catching invitation inspired by vintage show posters. Every piece alluded to this surprise live performance at the end of the night. 

Our wedding was also featured on Green Wedding Shoes. To view click here.

Wedding Photography: Brandon Kidd Photography

PROJECT/  Marketing Deck

LF|PR is a public relations group that serves clients in a range of business and consumer industries worldwide, including beauty products, healthcare, and IT.

LF|PR needed a marketing deck that showcased their case studies and results in the beauty & health category. 

To announce our wedding date, I designed a pretty, hand-written postcard with a personal message to our family and friends. The postcards were sent with a little envelope of heart stickers to mark the date on calendars. 

Photography: Gina Seva Photography

PROJECT /  Visual Merchandising Guide Book

Vans is a well known footwear and apparel brand with collections that promote an action sports lifestyle and youth culture. As they continue to open new retail stores nationwide, the Vans Visual Merchandising team wanted to develop a guidebook to help employees successfully create and maintain the ideal customer experience in their store.

The book was designed with fun and interactive sections to encourage employees to learn and reference the guidebook. 

PROJECT /  Visual Merchandising Poster

Vans is a popular retail store featuring surfing & skateboarding-inspired shoes & apparel. The Vans Visual Merchandising team wanted an infographic poster that highlighted Best Practices for retail stores. This large poster would hang in the back of the store as a tool to help employees identify how to maintain a clean and presentable store.

PROJECT /  Retail Store Window

Oakley is one of the leading sports brands in the world and is most recognized for premium eyewear. Oakley partnered with Scuderia Ferrari, the racing division of the Ferrari automobile, to offer special edition eyewear that salutes the passion for performance and perfection.

To promote the eyewear collaboration, I was given the task to concept a retail store window design that would be featured in Ferrari retail stores worldwide.

The installation drew inspiration from the current Oakley campaign "Disruptive by Design," which stylizes a 'glitch' element. The window display features hanging acrylic pieces with video footage playing in the center. 

PROJECT / AHIMA Trade Show Graphics & Pre-show Mailer

ChartWise Medical Systems, Inc. is the premier developer of computer-assisted clinical documentation improvement for hospitals. For their exhibit at the 2014 AHIMA Convention, ChartWise was featuring their latest software product, ChartWise 2.0.

I was tasked to design the graphics on their existing booth structures and the sell-sheets for the show. The Lucid Fusion marketing team crafted the tagline "If it's too good to be true, it must be ChartWise," and the pop-up design for the pre-show mailer provided a fun and fantasy-inspired feel, rooted in the practical and real-world benefits of the product.