PROJECT /  Branding Guidelines

 QALO is a start-up brand that manufactures athletic wedding rings made from silicone. Their rings are designed for any active individual who works hard, plays hard, and recognizes that family is everything.  

QALO was looking to establish a brand identity guideline that would express the company's voice and highlight the active lifestyle of their consumer. The guidelines provided art direction on logo identity, color palettes, and photography treatment.