PROJECT / Retail Store Window
Oakley is one of the leading sports brands in the world and is most recognized for premium eyewear. Oakley partnered with Scuderia Ferrari, the racing division of the Ferrari automobile, to offer special edition eyewear that salutes the passion for performance and perfection.
To promote the eyewear collaboration, I was given the task to concept a retail store window design that would be featured in Ferrari retail stores worldwide.
The installation drew inspiration from the current Oakley campaign "Disruptive by Design," which stylizes a 'glitch' element. The window display features hanging acrylic pieces with video footage playing in the center.