PROJECT / 2011 Rose Parade Theme Poster
The Tournament of Roses Association is a non-profit organization that is famous for holding the annual Rose Parade in Pasadena, CA every New Year's Day. The 2011 "Building Dreams, Friendships, and Memories" theme poster evokes the imagination and magic of our childhood. The illuminated B is decorated with a long vine of illustrated red roses while the background is lit with fairy dust and glitter.
Along with the poster, I created a press kit and modified the logo into a collector's pin. The poster was also featured as a float at the start of the Rose Parade on January 1, 2011.